![]() ![]() 391, the desktop icon is immediately corrupted!ĭF is working OK, but the corrupted desktop icon Bugs me!? I also pre-ran a heavy-duty trusted reg cleaner, but no DF items were listed in either. I tried a DF uninstall/CCleaner (reg too)/chkdsk/DF reinstall (AV temp disabled, and All DF Processes/install file pre-whitelisted.). 391 (upgrade) with the same install settings-ĭesktop Icon, and replace WDD with Defraggler (DF Icon was normal, as before), But!-Īnother no-activity reboot, I did a full defrag.Īfter the first reboot the DF icon became corrupted (see. 413, and had had issues with boot defrag every-time not working (I like this feature!). When you're Windows, not so much.I temporiarly upgraded to. When you have a strongly positive brand, you'll be forgiven more easily when you transgress. What's reflected in users' many complaints is that Microsoft didn't bother. ![]() It could have explained to customers that a truly fine, new browser day was coming. The company could have launched a countdown. Especially when, at heart, it's such a good product. ![]() Just as Apple finally - and reluctantly - succumbed to the realization that its Butterfly MacBook keyboard was as effective as Cling Wrap around a cactus, so it might be worth Microsoft wondering why it didn't manage to make so many feel good about Edge. One of the more inadvisable things a company can do, though, is dismiss its customers' discomfort or think their complaints silly.Īll tech companies have done it on occasion. When your brand endures such reviews, the negative feelings linger. Here's another from not too long ago: "Microsoft's mystery update arouses anger, suspicion among Windows 10 users." Here's one of Ed's ZDNet headlines from relatively recent times: "Windows 10: Has Microsoft cleaned up its update mess? (Spoiler: no)." I don't expect them to understand why Apple has such a strongly positive brand (well, not among gamers right now) and, with Windows, Microsoft doesn't. I'm sorry, I mean to make the world a better place. They're far too busy trying to systematize human behavior, in order to maintain control. I don't expect every tech insider to understand - or have a feel for - the irrationalities of human behavior. I'm grateful, indeed, to my former CNET colleague Sean Hollister - now with The Verge - for examining the Google Trend for "Uninstall Microsoft Edge." From May 31, search volume seems to have increased substantially. The truth, I fear, is that Redmond has angered many - too many - when it could have avoided it.Īfter all, Microsoft wouldn't have felt the need to write a gauche support post entitled " Can't Uninstall Microsoft Edge" if it didn't see a mounting problem. Perhaps, the critics will say, Windows is used by so many people that you're bound to have one or two who are so spectacularly ignorant that your eyelids start folding inwards. In the case of launching the new Edge, instead of understanding its customers and their potential feelings, Microsoft seemed to ignore them. When it comes to browsers, could it be that Internet Explorer and the original Edge were about as excellent as an inverted shot glass is in keeping out the rain?īut, most of all, could it possibly be that Microsoft went about this latest action in a coldly Techworld way? Which is strange, given that the company has made enormously positive efforts in recent times to make its brand more likable. Or could it have something to do with Apple's software – and the way it's introduced - often being more user-thoughtful? While Microsoft's software has often been foisted upon innocent humans with all the finesse of a jackbooted ballet dancer. Why is it, indeed, that Apple users don't seem to complain when Safari appears - albeit discreetly and tastefully - on their gadgets?Īre they more socially compliant? Are they in the thrall of a strange cult? Are they of higher intelligence, understanding the nuances of software development right down to the occasional use of stimulants? Knowing simply isn't the same as feeling, as having at least some instinctive empathy with your customers. Or, as one reader put it: "Techs in general think they know stuff." The reader felt this was a dangerous posture, as real human beings aren't so sure that the stuff techs (think they) know can be translated into helpful, understandable communication and action. "But look, I've got no idea how to use this thing and it's annoying me," said real human beings, as they bought iPhones. "But look, this one can do more things," said the tech insiders. That's why so many inside Techworld Central could never understand that the phones with the most "features" weren't the phones that sold best. Don't bother listening to anyone who isn't inside the Tech Tent.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |